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Mistake Bank
AI Marking
Subjects
C
Cambridge
E
Pearson Edexcel
AQA
AQA
OCR
OCR
Competitive
Log in
Create free account
Revision Notes
Practice Questions
Topical Past Paper Questions
Past Papers
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Revision Notes
Practice Questions
Topical Past Paper Questions
Past Papers
Paper 4: Business Strategy
/
Marketing Strategy
Contents
Foreign Subsidiaries
Contents
All chapters
Business · 9609
Paper 4: Business Strategy
Chapter 10 · Marketing Strategy
International Market Entry
Foreign Subsidiaries
01
External Influences
Political and Legal
3
Privatisation and Nationalisation
Employment Laws and Business Decisions
Business Regulation
Business and Society
4
Corporate Social Responsibility
Social Audits
Communities and Pressure Groups
Social and Demographic Change
Technology
1
Technological Change
Competitors and Suppliers
1
Competitors and Suppliers
International Influences
2
International Trade Influences
Multinationals and Governments
Environmental Influences
2
Environment and Sustainability
Environmental Audits and Greenwashing
02
Economic Influences
Government Intervention
2
Government Support and Enterprise
Market Failure and Intervention
Macroeconomic Performance
4
Macroeconomic Objectives
Economic Growth and the Business Cycle
Inflation and Deflation
Unemployment and Business
Economic Policy
3
Monetary Policy and Interest Rates
Fiscal Policy
Supply-side Policies
Exchange Rates and Competitiveness
2
Exchange-rate Changes
Exchange-rate Policy and Competitiveness
03
Developing Business Strategy
Strategy Foundations
2
Business Strategy
Strategic Management
Strategic Choice
5
Blue Ocean Strategy
Ansoff Matrix
Force-field Analysis
Decision Trees and Expected Values
Multi-stage Decision Trees
Strategic Analysis
5
Scenario Planning
SWOT Analysis
PEST Analysis
Porter's Five Forces
Core Competencies
04
Corporate Planning and Implementation
Corporate Planning
1
Corporate Planning
Corporate Culture
2
Corporate Culture
Changing Corporate Culture
Leading Change
2
Transformational Leadership
Managing Strategic Change
Contingency and Crisis
2
Contingency Planning
Crisis Management
05
Organisational Structure
Structure and Objectives
1
Objectives and Organisational Structure
Types of Structure
3
Functional Structure
Divisional Structure
Matrix Structure
Hierarchy and Span
2
Hierarchy, Chain of Command and Span of Control
Delayering
Authority and Accountability
4
Delegation and Accountability
Control, Trust and Empowerment
Centralisation and Decentralisation
Line and Staff Relationships
06
Business Communication
Purpose and Process
1
Purposes of Communication
Communication Methods
2
Spoken and Written Communication
Electronic and Visual Communication
Communication Channels
1
Channels of Communication
Communication Barriers
1
Barriers to Communication
Managing Communication
2
Informal Communication
Managing Effective Communication
07
Leadership
Purpose and Roles
2
Leadership Purpose and Qualities
Leadership Roles
Leadership Theories
3
Trait and Behavioural Leadership Theories
Contingency Leadership
Power, Influence and Transactional Leadership
Emotional Intelligence
1
Emotional Intelligence
08
Human Resource Management Strategy
HRM Approaches
1
Hard and Soft HRM
Employment and Flexibility
3
Employment Contracts
Flexible Working
Core, Flexible and Outsourced Work
Employee Performance
3
Measuring Employee Performance
Improving Employee Performance
Management by Objectives
Technology in HRM
1
IT and AI in HRM
09
Marketing Analysis
Elasticity of Demand
5
Price Elasticity of Demand
PED and Business Decisions
Income Elasticity of Demand
Promotional Elasticity of Demand
Limitations of Elasticity Estimates
Product Development
2
New Product Development
Research and Development
Sales Forecasting
5
Sales Forecasting
Time Series Components
Moving Averages
Seasonal Sales Forecasts
Qualitative Sales Forecasts
10
Marketing Strategy
Marketing Planning
3
Marketing Planning
Integrated Marketing Strategy
IT and AI in Marketing
International Marketing
3
International Marketing Opportunities
International Market Selection
Standardisation and Localisation
International Market Entry
5
International Exporting
International Franchising and Licensing
International Joint Ventures
Foreign Subsidiaries
International Entry Decisions
11
Location and Scale
Operations Management
10
Location Factors
Comparing Location Costs
Relocation Decisions
Offshoring
Reshoring
Globalisation and Location
Scale of Operations
Internal Economies of Scale
Internal Diseconomies of Scale
External Economies and Diseconomies
12
Quality Management
Quality Systems
3
Quality and Customer Expectations
Quality Control
Quality Assurance
Quality Improvement
3
Total Quality Management
Benchmarking
Quality Management Decisions
13
Operations Strategy
Resources and Technology
3
Resources and Operations Decisions
CAD and CAM in Operations
AI in Operations
Flexibility and Planning
3
Operational Flexibility
Process Innovation
Enterprise Resource Planning
Lean Production
5
Lean Production and Waste
Kaizen and Quality Circles
Simultaneous Engineering
Cell Production
JIT and Lean Decisions
Critical Path Analysis
5
CPA Networks and Dependencies
CPA Earliest and Latest Times
Critical Paths and Float
Dummy Activities
CPA and Project Decisions
14
Financial Statements
Performance and Records
3
Purpose and Users of Financial Statements
The Income Statement
Cost of Sales and Inventory
Financial Position and Changes
4
Amending a Profit or Loss Statement
Components of Financial Position
Equity, Cash and Reserves
Amending Financial Position
Statement Links and Valuations
4
Relationships Between Financial Statements
Inventory Valuation
Straight-Line Depreciation
Depreciation and Disposal Decisions
15
Analysis of Published Accounts
Liquidity and Ratio Use
4
Using Financial Ratios
The Current Ratio
The Acid Test Ratio
Improving Liquidity
Profitability
4
Gross Profit Margin
Operating Profit Margin
Return on Capital Employed
Improving Profitability
Financial Efficiency
4
Inventory Turnover
Trade Receivables Days
Trade Payables Days
Improving Financial Efficiency
Gearing and Investor Returns
5
Gearing
Dividend Yield
Dividend Cover
Earnings per Share and price–earnings ratio
Returns to Shareholders
16
Investment Appraisal
Investment and Payback
3
Investment Appraisal
Payback Period
Evaluating Payback
Accounting Rate of Return
2
Accounting Rate of Return
Evaluating ARR
Present Value and Investment Decisions
4
Discounted Cash Flow
Net Present Value
Evaluating NPV
Investment Appraisal Decisions
17
Finance and Accounting Strategy
Financial Evidence
3
Accounting Data and Strategy
Annual Reports
Financial Comparisons
Financial Policy
3
From Ratios to Strategy
Financing and Ratio Effects
Dividend Strategy
Financial Outcomes and Limits
3
Growth and Ratio Effects
Strategic Financial Trade-offs
Limits of Published Accounts
18
A2 Assessment and Essay Guide
Exam Method
3
Paper 3 Approach
Paper 4 Strategy Essays
Question Focus
Exam Reasoning
3
Case Evidence and Analysis
Numerical Evidence
Supported Evaluation
Essay Practice
2
Worked Strategy Essay
Answer Review and Revision
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