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CCambridge EPearson Edexcel AQAAQA OCROCR

Competitive Study space Mistake Bank AI Marking

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Study space Mistake Bank AI Marking

Subjects

CCambridge EPearson Edexcel AQAAQA OCROCR

Competitive Log in Create free account

Business · 9609

Paper 2: Business Concepts 2

01Enterprise

Business Activity and Resources Added Value Scarcity and Opportunity Cost Entrepreneurs and Start-up Barriers Business Change, Risk and Survival Enterprise and Economic Development Intrapreneurship Business Plans

02Business Structure

Economic Sectors Changes in Economic Sectors Public and Private Sectors Liability and Legal Identity Sole Traders and Partnerships Private and Public Limited Companies Franchises Cooperatives Joint Ventures Social Enterprises Choosing and Changing Ownership

03Size and Growth

Measuring Business Size Market Share Market Capitalisation Small Businesses Family Businesses Internal Growth Mergers and Takeovers Growth Success and Alliances

04Business Objectives

Business Objectives SMART Objectives Mission, Strategy and Tactics Objectives and Decisions Targets, Budgets and Communication Changing Objectives Ethics, CSR and the Triple Bottom Line

05Stakeholders

Stakeholder Groups Stakeholder Rights and Responsibilities Stakeholder Influence Stakeholder Conflicts Stakeholder Accountability

06Human Resource Management

Role of HRM Workforce Planning Labour Turnover Recruitment Selection and Employment Contracts Redundancy and Dismissal Morale, Welfare and Equality Training and Development Management and Workforce Relations

07Motivation

Motivation and Human Needs Taylor and Scientific Management Mayo and Human Relations Maslow and the Hierarchy of Needs Herzberg and Two-Factor Theory McClelland's Motivational Needs Vroom and Expectancy Theory Financial Motivators Job Design Participation, Teams and Empowerment

08Management

Management Functions Fayol's Management Functions Mintzberg's Managerial Roles Management Styles McGregor's Theory X and Theory Y

09The Nature of Marketing

Role of Marketing Demand and Supply Markets and Marketing Orientation Market Growth and Share Consumer and Industrial Marketing Mass and Niche Marketing Market Segmentation Customer Relationship Marketing

10Market Research

Purpose of Market Research Primary and Secondary Research Sampling Research Reliability and Data Types Market Research Statistics Interpreting Market Data

11The Marketing Mix: Product and Price

The Marketing Mix Goods, Services and Product Attributes Product Development, Differentiation and USP Product Life Cycle and Extension Strategies Boston Matrix and Product Portfolio Cost-Based Pricing Competitive, Penetration and Skimming Pricing Price Discrimination, Dynamic and Psychological Pricing

12The Marketing Mix: Promotion and Place

Promotion Objectives and the Promotion Mix Advertising Sales Promotion Direct Promotion and Personal Selling Digital Promotion Measuring Promotional Effectiveness Packaging and Branding Channels of Distribution Digital and Physical Distribution

13The Nature of Operations

The Transformational Process Operations and Added Value Labour Productivity Efficiency and Effectiveness Sustainable Operations Labour and Capital Intensive Operations Job, Batch, Flow and Mass Customisation Changing Production Methods

14Inventory Management

Inventory Types and Purpose Inventory Costs and Benefits Inventory Control Levels and Lead Time Inventory Control Charts Supply Chain Management Just in Time and Just in Case

15Capacity Utilisation and Outsourcing

Measuring Capacity Utilisation Effects of Capacity Utilisation Improving Capacity Utilisation Outsourcing

16Business Finance

The Need for Business Finance Cash and Profit Finance Shortages and Business Failure Working Capital Managing Working Capital Capital and Revenue Expenditure Ownership and Finance Internal Sources of Finance Overdrafts, Trade Credit and Factoring Loans, Mortgages and Debentures Shares, New Partners and Venture Capital Leasing and Hire Purchase Microfinance, Crowdfunding and Grants Choosing Sources of Finance

17Forecasting and Managing Cash Flows

Cash Flow Forecasts Cash Flow Balances Amending and Interpreting Cash Flow Forecasts Improving Cash Flow

18Costs and Break-even Analysis

Uses of Cost Information Fixed, Variable, Direct and Indirect Costs Average and Marginal Cost Full Costing and Cost Centres Contribution Costing Special Order Decisions Contribution and Product Closure Calculating Break-even Break-even Charts and Margin of Safety Break-even Decisions and Limitations

19Budgets and Variance Analysis

Budget Purpose, Benefits and Limits Incremental and Zero Budgeting Flexible Budgeting Calculating Budget Variances Investigating Budget Variances

20Essay and Data-response Guide

AS Papers and Command Words Developing Explanation and Analysis Using Data-response Case Evidence Planning and Checking an AS Essay Calculating and Using Business Results Reviewing and Repairing Answers Compare Arguments and Make a Judgement

Revision Notes Practice Questions Topical Past Paper Questions Past Papers

Resources

Revision Notes Practice Questions Topical Past Paper Questions Past Papers

Paper 2: Business Concepts 2/The Marketing Mix: Product and Price

Product Life Cycle and Extension Strategies

Contents

Business · 9609

Paper 2: Business Concepts 2

01Enterprise

Business Activity and Resources Added Value Scarcity and Opportunity Cost Entrepreneurs and Start-up Barriers Business Change, Risk and Survival Enterprise and Economic Development Intrapreneurship Business Plans

02Business Structure

Economic Sectors Changes in Economic Sectors Public and Private Sectors Liability and Legal Identity Sole Traders and Partnerships Private and Public Limited Companies Franchises Cooperatives Joint Ventures Social Enterprises Choosing and Changing Ownership

03Size and Growth

Measuring Business Size Market Share Market Capitalisation Small Businesses Family Businesses Internal Growth Mergers and Takeovers Growth Success and Alliances

04Business Objectives

Business Objectives SMART Objectives Mission, Strategy and Tactics Objectives and Decisions Targets, Budgets and Communication Changing Objectives Ethics, CSR and the Triple Bottom Line

05Stakeholders

Stakeholder Groups Stakeholder Rights and Responsibilities Stakeholder Influence Stakeholder Conflicts Stakeholder Accountability

06Human Resource Management

Role of HRM Workforce Planning Labour Turnover Recruitment Selection and Employment Contracts Redundancy and Dismissal Morale, Welfare and Equality Training and Development Management and Workforce Relations

07Motivation

Motivation and Human Needs Taylor and Scientific Management Mayo and Human Relations Maslow and the Hierarchy of Needs Herzberg and Two-Factor Theory McClelland's Motivational Needs Vroom and Expectancy Theory Financial Motivators Job Design Participation, Teams and Empowerment

08Management

Management Functions Fayol's Management Functions Mintzberg's Managerial Roles Management Styles McGregor's Theory X and Theory Y

09The Nature of Marketing

Role of Marketing Demand and Supply Markets and Marketing Orientation Market Growth and Share Consumer and Industrial Marketing Mass and Niche Marketing Market Segmentation Customer Relationship Marketing

10Market Research

Purpose of Market Research Primary and Secondary Research Sampling Research Reliability and Data Types Market Research Statistics Interpreting Market Data

11The Marketing Mix: Product and Price

The Marketing Mix Goods, Services and Product Attributes Product Development, Differentiation and USP Product Life Cycle and Extension Strategies Boston Matrix and Product Portfolio Cost-Based Pricing Competitive, Penetration and Skimming Pricing Price Discrimination, Dynamic and Psychological Pricing

12The Marketing Mix: Promotion and Place

Promotion Objectives and the Promotion Mix Advertising Sales Promotion Direct Promotion and Personal Selling Digital Promotion Measuring Promotional Effectiveness Packaging and Branding Channels of Distribution Digital and Physical Distribution

13The Nature of Operations

The Transformational Process Operations and Added Value Labour Productivity Efficiency and Effectiveness Sustainable Operations Labour and Capital Intensive Operations Job, Batch, Flow and Mass Customisation Changing Production Methods

14Inventory Management

Inventory Types and Purpose Inventory Costs and Benefits Inventory Control Levels and Lead Time Inventory Control Charts Supply Chain Management Just in Time and Just in Case

15Capacity Utilisation and Outsourcing

Measuring Capacity Utilisation Effects of Capacity Utilisation Improving Capacity Utilisation Outsourcing

16Business Finance

The Need for Business Finance Cash and Profit Finance Shortages and Business Failure Working Capital Managing Working Capital Capital and Revenue Expenditure Ownership and Finance Internal Sources of Finance Overdrafts, Trade Credit and Factoring Loans, Mortgages and Debentures Shares, New Partners and Venture Capital Leasing and Hire Purchase Microfinance, Crowdfunding and Grants Choosing Sources of Finance

17Forecasting and Managing Cash Flows

Cash Flow Forecasts Cash Flow Balances Amending and Interpreting Cash Flow Forecasts Improving Cash Flow

18Costs and Break-even Analysis

Uses of Cost Information Fixed, Variable, Direct and Indirect Costs Average and Marginal Cost Full Costing and Cost Centres Contribution Costing Special Order Decisions Contribution and Product Closure Calculating Break-even Break-even Charts and Margin of Safety Break-even Decisions and Limitations

19Budgets and Variance Analysis

Budget Purpose, Benefits and Limits Incremental and Zero Budgeting Flexible Budgeting Calculating Budget Variances Investigating Budget Variances

20Essay and Data-response Guide

AS Papers and Command Words Developing Explanation and Analysis Using Data-response Case Evidence Planning and Checking an AS Essay Calculating and Using Business Results Reviewing and Repairing Answers Compare Arguments and Make a Judgement

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